Why is Tenax Water Based Strong Pomade the perfect Italian styling solution for firm hold with brilliant shine?

Professional Italian pomade from the makers of Proraso - firm hold with elegant shine and signature fragrance!

Pomade - Tenax - Water Based Strong 125ml

Tenax Water Based Strong Pomade is a premium Italian styling product that guarantees super firm hold with brilliant shine. Created by the legendary Ludovico Martelli company (makers of Proraso), this pomade represents nearly a century of Italian grooming expertise. The water-based formula makes your hair bright and firm while keeping it soft to the touch - never stiff or static. Perfect for classic pompadours, slick backs, or modern textured styles, it works equally well on dry or damp hair. The signature Italian fragrance features subtle citrus notes that provide a sophisticated touch without being overpowering.

Why Choose This Product:

• Super firm hold that keeps your hairstyle intact all day without stiffness or heaviness
• Brilliant shine finish that looks naturally glossy and healthy, not greasy or artificial
• Glycerin and Castor Oil maintain moisture balance while providing structure and control
• Water-soluble formula washes out easily with first shampooing, leaving no residue

How to Use:

Work a small amount of pomade between your palms to warm and emulsify the product. Apply evenly through dry or slightly damp hair, starting from the crown and working toward the front. Comb or style with fingers into your desired shape. For maximum shine, apply to damp hair. For a more natural finish, use on dry hair. Can be easily restyled throughout the day with wet hands.

Useful Information:

Tenax was created in 2017 by the family behind Proraso, answering the call from barbers for a complete hair styling line. Developed with Italian barbers for professionals and styling enthusiasts, each product represents Italian grooming excellence. The rhinoceros logo symbolizes strength, resistance, and tenacity - the core qualities of Tenax products. Made entirely in Italy, this pomade combines traditional barbershop heritage with modern formulation technology. Suitable for all hair types and lengths, particularly effective for creating structured styles that require lasting hold.

Professional Tip: Apply to slightly damp hair for easier distribution and maximum shine, or to dry hair for stronger hold with less shine.

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