Tenax - Italian Styling Art from the Creators of Proraso

Since 2017, Tenax has been the premier choice for professional hair styling with 4 generations of heritage from Florence. Created by Ludovico Martelli S.p.A., the family behind the legendary Proraso. "Il grooming all'italiana" - strength, resistance, tenacity.

Made in Florence | Since 1908 Heritage | Water-Based Formulas | Barber Approved

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Four Generations of Heritage

In 1908, Ludovico Martelli founded the company in Florence. In 1948, his son Piero created Proraso, which became a legend in Italian barbershops. In 2017, the 4th generation of the family launched Tenax, bringing the same expertise to hair styling. From Italian barbershops to men worldwide.

The Rhinoceros - Symbol of Strength

While other brands would choose a model with thick hair, Tenax chose the rhinoceros as their mascot - a symbol of strength, resistance, and tenacity. Lion, gorilla, and eagle complete the collection, dominating the animal kingdom with style.

Water-Soluble Technology

All Tenax products are water-based for easy rinsing without residue. From strong hold with shine to matte finish, each formula offers firm hold without stiffness. Free from parabens, mineral oils, or SLS. Cruelty-free and 100% Made in Italy.

Product Range

Three pomades (Strong 8/10, Extra Strong 10/10, Matte 7/10), Sea Salt Spray for texture, Hair Cream for maximum shine, Styling Gel for ultimate control, and Regenerating Shampoo with menthol. All designed with and for professional barbers.