Tenax — Italian Pomades from the Proraso Family, Made in Florence
Tenax is an Italian hair styling line launched in 2017 by the family behind Proraso — four generations of barbershop expertise. The brand originally existed in the '70s-'80s, but Proraso revived the trademark and created a complete range of pomades, gels and shampoo. Manufactured in Florence, paraben-free, no mineral oils.
Frequently Asked Questions About Tenax
What is the connection between Tenax and Proraso?
Tenax was created in 2017 by the Martelli family — the same family that produces Proraso and Marvis. With four generations of barbershop expertise, they expanded from facial hair to head hair. The original Tenax brand existed in the '70s-'80s but its trademark had expired.
What Tenax products are available?
Tenax offers pomades (Strong Hold, Extra Strong Hold, Total Hold, Matte), Hair Cream, Hair Gel, Sea Salt Spray and menthol shampoo. Each product is rated on a hold scale of 1-10. The motto: "You have one head. You don't need 18 products."
What makes Tenax pomades different?
Tenax pomades are water-soluble, free from parabens, mineral oils and SLS. They wash out easily with no residue. The honey-tobacco scent is signature. Manufactured in Florence in metal tins with vintage aesthetics and a rhino logo.
What Tenax products are available at TheTwoBarbers.com?
TheTwoBarbers.com stocks Tenax pomades in Strong Hold, Extra Strong Hold, Matte and Total Hold, plus Hair Gel and Sea Salt Spray. Made in Florence, Italy — from the Proraso family, cruelty-free, paraben-free.
✓ Authorised Tenax retailer | ✓ Shipping worldwide | Updated: April 2026
