Why is Reuzel Concrete Hold Matte the ultimate choice for strong hold without shine?

Created by Schorem Barbers of Holland - Strong Hold and Matte Finish with Easy Washout Formula

Reuzel Concrete Hold Matte Pomade - Strong and Flexible Hold 95g

The Reuzel Concrete Hold Matte Pomade is an innovative water-based pomade that delivers incredibly strong hold with a matte finish. It acts like a wax, allowing you to rework your style throughout the day without hardening or leaving residue. The non-flaking formula means no crumbs on your shoulders and no loss of hold. Created by the legendary Schorem barbers in Rotterdam, Holland, Reuzel has become synonymous with quality in the world of men's grooming. The word "Reuzel" means "lard" in Dutch, harkening back to the time when pomades were actually made from animal fats. Today, Reuzel produces some of the finest water and oil-based pomades available, trusted by barbers and style-conscious men worldwide.

Why Choose This Pomade:

• Strong hold with matte finish that does not weigh hair down, ideal for finer textured hair and messy textured looks
• Water-based formula that washes out easily, unlike oil-based pomades that require multiple washes
• Contains beeswax and castor oil that moisturise and strengthen hair while forming a humidity-resistant barrier
• Natural extracts of nettle, horsetail, rosemary and witch hazel that nourish and fortify hair strands

How to Use:

Remove one to two fingernail-sized amounts of product from the tin and emulsify in palms until evenly spread across hands. Apply to towel-dried or dry hair, starting at the crown and working toward the front. Work from scalp to ends and liberally coat hair. Finish by combing or pushing hair into desired shape. Apply more if necessary. For a hold that is firm but flexible and natural looking, blow dry with Clay Spray first and apply Concrete once hair is dry.

Features and Ingredients:

The formulation includes kaolin clay that adds volume and texture, lanolin that softens and protects, and beeswax that keeps hair in place. Natural extracts from horsetail, nettle, rosemary and witch hazel moisturise and strengthen the hair shaft. Features a subtle vanilla cola scent that lasts throughout the day. Manufactured in the USA with formulas inspired by Dutch barbering tradition. Versatile enough to work on both thin and thick hair, perfect for creating styles with strong definition.

Professional Tip: Warm a small amount between your palms before application for easier distribution.

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