Gillette - The Shaving Revolution Since 1901
Since 1901, Gillette has been the brand that revolutionized shaving with the invention of the first safety razor with disposable blades. King C. Gillette's visionary idea forever changed the way men shave worldwide.
Since 1901 | 65% Market Share | 120+ Years of Innovation | Global Leader
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The Story of King C. Gillette
In 1895, King Camp Gillette had the revolutionary idea for a razor with disposable blades. After 6 years of development, in 1901 he founded the American Safety Razor Company. The first year he sold only 51 razors and 168 blades, but the second year sales skyrocketed to 90,884 razors and 123,648 blades!
The Disposable Revolution
Gillette invented the "razor-razor blade" business model - sell the razor cheaply and profit from the blades. This simple yet ingenious idea forever changed not only shaving but also how we think about consumer products.
Global Dominance
In 1917, during World War I, Gillette supplied all American soldiers with razors. This established its global reputation. Today, after 120+ years, Gillette holds 65% of the global razor and blade market.
Why Choose Gillette
- Innovation Pioneer: From the first safety razor to today
- Quality Trusted by Millions: 65% of the global market
- Continuous Evolution: From single blade to multi-blade technologies
- Global Presence: Available in 145,000+ stores
- Historic Legacy: King Gillette's face as a symbol of trust
"The Best a Man Can Get"
