Why is Layrite Cement Clay the best choice for matte styling with strong hold?

Exceptionally strong hold with matte finish that lasts all day and rinses out easily with water

Hair Clay - Layrite - Cement Clay 120g / 4oz

Layrite Cement Clay is a professional water-based styling clay that combines 4 natural waxes to deliver exceptionally strong hold and perfect matte finish. It creates texture and volume without weighing hair down, whilst remaining pliable throughout the day. Ideal for fine to medium thickness hair that needs extra density and definition.

Why choose it:

• Exceptionally strong hold with clean matte finish that doesn't shine or grease at all
• Water-based, rinses out easily without leaving residue in hair
• Doesn't dry out or create flakes, remains pliable for restyling
• Contains lanolin that moisturises hair and scalp

How to Use:

Rub small amount in palms for 10-20 seconds until it softens. Apply to damp or dry hair and style. For maximum hold and matte finish, apply to dry hair.

Useful Information:

Ideal for fine to medium thickness hair, short to medium length. Contains unique combination of vegetable, mineral and animal waxes. Subtle vanilla scent reminiscent of candy floss. Contains no sulphates and not tested on animals. Made in USA.

Professional Tip: Warm small amount in palms before application.

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