Baxter of California - Pioneer of Men's Grooming Since 1965
Since 1965, Baxter of California has been the pioneer of men's grooming worldwide. Starting from Venice Beach, California, it created the market that didn't exist. #LifeLivedTrue - where authenticity meets innovation.
Since 1965 | LA Heritage | Natural Ingredients | Award-Winning
Learn more about Baxter of California ▼
The 1965 Pioneer
Baxter Finley couldn't find grooming products specifically for men in 1965. Instead of waiting, he created Baxter of California in Venice Beach. His first product, Super Shape Skin Recharge Cream, remains a bestseller today. December 7 is celebrated as Baxter Finley Day.
LA Lifestyle & Innovation
Inspired by surf, skate, and Los Angeles culture, Baxter creates products that express individuality. From Clay Pomade to Oil Free Moisturizer, each product combines natural ingredients with scientific innovation.
Cult Following & Influence
With a cult following from celebrities, barbers, and grooming enthusiasts, Baxter has shaped men's grooming for over 5 decades. The Baxter Finley Barbershop in Hollywood is the epicenter of the brand's philosophy.
Why Choose Baxter of California
- Pioneer Heritage: The first exclusively men's grooming brand
- Natural Formulas: Paraben-free, sulfate-free, natural ingredients
- LA Authenticity: Inspired by California culture
- Professional Quality: Used at Baxter Finley Barbershop
- Complete Range: Hair care, skincare, shaving, body care
"Life Lived True" - Grooming for your authentic self
