Suavecito - Culture & Pomades from California
Since 2008, Suavecito has been a cultural phenomenon and gold standard in water-based pomades. Born in Santa Ana with Chicano spirit and rockabilly soul. "From the hood to the world" - culture, style, authenticity.
Santa Ana 2008 | Chicano Culture | Water-Based | 6M+ Cans Annually
Learn more about Suavecito ▼
The Adame Brothers Story
In 2008, brothers Pete and Tony Adame along with friend J-Bird (Jason Venable) in Santa Ana, California, created Suavecito out of necessity. They wanted an affordable pomade for their thick Hispanic hair that smelled better than existing products.
Chicano Spirit & Rockabilly Culture
Suavecito was born from custom-car, motorcycle, tattoo and barber culture. Initially they shared pomade in Ziploc bags and Tupperware containers. "Suavecito" means "Dapper Dan" in Chicano Spanish and the iconic logo is a rockabilly skeleton with pompadour.
Grassroots Marketing & Global Success
Through car shows, music festivals and tattoo conventions, Suavecito created a cult following that spread globally. Today it produces 6+ million cans annually with fans like Bryce Harper and Social Distortion, distributing to countries from Japan to Europe.
Why Choose Suavecito
- Gold Standard: Considered the benchmark of water-based pomades
- Cultural Phenomenon: Beyond grooming, it's a lifestyle brand
- Authentic Heritage: From Santa Ana's Chicano culture
- Water-Soluble: Strong hold, easy wash-out
- Celebrity Approved: Choice of celebrities and underground scene
"From Santa Ana to the world - culture that became a brand"
