Hair Serum from Paul Mitchell • Prices from €34 │ Conditioner · Masks
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Hair serums provide intensive hydration, shine, and protection without weighing hair down. The Paul Mitchell collection includes salon-professional formulas for silky smooth results.
Frequently Asked Questions about Hair Serum
Updated: April 2026
What does hair serum do?
Serum is a concentrated formula that provides instant shine, softness, and protection. It seals the hair cuticle, reduces frizz, and protects from heat (blow dryer, flat iron). Paul Mitchell serums are salon bestsellers.
How do I apply it?
On towel-dried or dry hair, take 1-2 drops in your palms, rub together, and apply from mid-lengths to ends. Avoid roots. Less is more — start with a little and add if needed.
What's the difference between serum and oil?
Serums are lighter, silicone-based for instant shine without greasiness — ideal for fine hair. Oils are richer, oil-based for intensive hydration — better for thick/dry hair.
Do I need serum if I use conditioner?
Conditioner hydrates during washing, serum protects and adds shine after. They're complementary. If you use heat tools or have frizz, serum makes a big difference.
Which serums do you recommend?
Paul Mitchell Super Skinny Serum (€34) is the original salon bestseller — smoothing without weight. Awapuhi Wild Ginger Styling Treatment Oil (€51) offers premium care with exotic Hawaiian ingredients.
How often should I use it?
You can use it with every styling. It's lightweight and doesn't create buildup. Especially before blow drying or flat ironing, it adds heat protection. One bottle lasts months since you only need 1-2 drops.
Available brand: Paul Mitchell (2 products, €34-51) — salon-professional from Los Angeles. Super Skinny Serum for smoothing and anti-frizz. Awapuhi Wild Ginger for premium treatment with exotic Hawaiian ingredients.
