Reuzel - Premium Men's Hair Styling from Rotterdam
Since 2013, Reuzel has been the premium brand for subcultures available in 100+ countries. Created by Barbers, Used by Everyone. "Spelled with a Z. Pronounced with a middle finger" - rock 'n' roll attitude, traditional quality.
Rotterdam Born | Cruelty-Free | 50+ Products | 100+ Countries
Learn more about Reuzel ▼
The Story of the Scumbags
In Rotterdam, 40 years ago, Leen and Bertus (The Bearded Bastard & The Bloody Butcher) began their barbering journey. In 2013, from the legendary "Schorem" barbershop, Reuzel was born - a brand with punk attitude and rock 'n' roll soul.
Premium Brand for Subcultures
Reuzel isn't just a grooming brand - it's culture. Inspired by music, skateboarding, Kustom Kulture, and all subcultural forms of art. "Reuzel" means "lard" in Dutch - a nod to traditional pomade history and ingredients.
D.I.Y. Philosophy & Quality
Every product was born in the barbershop kitchen with D.I.Y. mentality and working class ethos. From the legendary Red & Green pomades to today's range of 50+ products, Reuzel combines traditional techniques with modern innovation.
Why Choose Reuzel
- Created by Barbers: Authentic barbershop tradition
- Cruelty-Free: Leaping Bunny certified, never tested on animals
- Rock 'n' Roll Attitude: Premium brand for subcultures
- 100+ Countries: Global recognition and success
- Water & Wax Based: Complete range for every styling need
"You don't need a quiff, fade or pomp. You just need to be a scumbag."
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