Personna — Platinum Chrome Blades from Swedish Steel
Personna is an American razor blade brand owned by Edgewell Personal Care. Known in the wet shaving community as "Israeli Reds," the Personna Platinum Chrome blades are now manufactured in Solingen, Germany from Swedish stainless steel with a triple coating of PTFE, platinum and chrome.
Frequently Asked Questions About Personna
What is Personna and where are Personna blades made?
Personna is a double edge blade brand owned by Edgewell Personal Care. The Platinum Chrome blades were originally made in Nazareth, Israel and are now produced in Solingen, Germany. They are crafted from Swedish stainless steel with a triple coating of PTFE, platinum and chrome.
Why are Personna blades called "Israeli Reds"?
The nickname "Israeli Reds" was coined by the wet shaving community due to the red packaging and Israeli manufacturing origin. Personna never officially used this term. Today the same blades are produced in Germany to the same specifications, maintaining the quality that earned their reputation.
Are Personna blades suitable for sensitive skin?
Yes, Personna Platinum Chrome blades are considered forgiving and smooth, well suited for sensitive skin. The triple coating ensures a smooth glide with minimal irritation. They deliver a sharp yet gentle shave, working particularly well with mild safety razors.
What Personna blades are available at TheTwoBarbers.com?
TheTwoBarbers.com stocks Personna Platinum Chrome blades in packs of 5 and 10. Made in Solingen from Swedish steel, they are compatible with all standard double edge safety razors.
✓ Authorised Personna retailer | ✓ Shipping worldwide | Updated: April 2026
