Pasta del Capitano — Italy's First Toothpaste Since 1905
Pasta del Capitano was born in 1905 in the Ciccarelli family pharmacy and revolutionized daily oral hygiene. Italy's first toothpaste — not powder — combines pharmaceutical precision with Italian passion for quality.
Frequently Asked Questions about Pasta del Capitano
Who created Pasta del Capitano?
Dr. Clemente Ciccarelli, Captain of the Royal Italian Army and Doctor of Pharmaceutical Chemistry. In 1905, he created Italy's first toothpaste in his family pharmacy — until then, only tooth powder existed.
Why was it revolutionary?
Before 1905, teeth were cleaned with powder — impractical and difficult to transport. Ciccarelli's paste was easy to use, store, and carry. It quickly spread throughout Italy and remains the most popular toothpaste there today.
Who is the Ciccarelli family?
The Ciccarelli family has been part of Italian pharmacy tradition since the 18th century. In 1950, headquarters moved to Milan, where products are still manufactured today. Son Nicola printed the inventor's portrait on packaging in his honor.
What innovations does it have?
Patented molecules: Sulfetal Zn® (zinc-based) and Eureco H.C® (active oxygen for whitening). Free from Triclosan, SLS, parabens, and preservatives. Contains certified organic peppermint.
What are the main products?
The 1905 range includes: Original Recipe (clove, peppermint, cinnamon), Whitening, Smokers, Sicily Lemon, and specialized formulas for every oral hygiene need.
Why does it remain popular?
For over 100 years, Pasta del Capitano remains Italy's most popular toothpaste. It combines pharmaceutical quality, innovation, and Italian tradition — Made in Italy since 1905.
✓ Authorised Pasta del Capitano retailer | ✓ Shipping worldwide | Updated: April 2026
