Nishane — Istanbul's First Niche Perfume House
Nishane is a Turkish niche fragrance house founded in 2012 in Istanbul by Mert Güzel and Murat Katran. With Extrait de Parfum at 30%+ concentration and distribution in 120+ countries, it tells stories that bridge East and West through its fragrance collection.
Frequently Asked Questions about Nishane
What is the history of Nishane?
Nishane was founded in September 2012 by Mert Güzel and Murat Katran — two Istanbul natives who met in 2010 at a party. It's the first Istanbul-based niche brand celebrated globally. The name "Nishane" means "symbol" in Turkish.
What makes Nishane unique?
Nishane treats perfume as artistic storytelling. It's inspired by Istanbul — the city bridging East and West. Each fragrance tells a story, from the poet Rumi to Turkish shadow theatre (UNESCO heritage).
What are the most popular fragrances?
Top fragrances include: Hacivat (the bestseller — pineapple, oakmoss, woods), Hundred Silent Ways, Ani, Fan Your Flames, and Wulong Cha. The Shadow Play Trilogy (Hacivat, Karagoz, Zenne) honors Turkish shadow theatre.
What concentration are the fragrances?
Nishane fragrances are Extrait de Parfum with 30%+ perfume oil concentration. This ensures exceptional longevity and sillage. Each fragrance takes a minimum of 11-12 months to develop — quality is never rushed.
Which perfumers does Nishane work with?
Nishane collaborates with top perfumers: Dominique Ropion, Alberto Morillas, Jorge Lee, Cécile Zarokian, Chris Maurice. The founders serve as creative directors, training their noses to participate in creation.
How many countries is Nishane available in?
Nishane is distributed in 120+ countries worldwide. From a self-funded brand starting in 2012, it has become one of the benchmark names in contemporary niche perfumery with recognized quality-to-price ratio.
✓ Authorised Nishane retailer | ✓ Shipping worldwide | Updated: April 2026
