NISHANE - Turkish Niche Perfumes from Istanbul Since 2012
Since 2012, NISHANE is the first and only Istanbul-based niche perfume brand celebrated globally with exceptional artistic perfumery. Founded by Mert Güzel and Murat Katran, combining rooted Turkish traditions with modern vision. "Nişane" = mark/symbol - bridging East and West with 5 global bestsellers.
Made in Istanbul | Extrait de Parfum | 120 Countries | Artistic Perfumery
Learn more about NISHANE ▼
The NISHANE Story
In 2012, two friends from Istanbul, Mert Güzel (luxury hotel chain owner) and Murat Katran (export manager and former actor), united with shared vision: creating Turkey's first niche fragrance brand. Officially launched in 2015 at Esxence Milan, connecting Turkish hospitality culture with international perfumery.
Philosophy & Storytelling
NISHANE sees perfume creation as important art form, gaining reputation through storytelling. Collections like "Rumi Collection" (inspired by Mevlânâ), "Shadow Play Trilogy" (Karagöz & Hacivat), "Imaginative Collection" (Little Prince) and "No Boundaries Collection" narrate stories through fragrances.
Global Success & Bestsellers
With presence in 120 countries and 5 global hits (Hacivat, Hundred Silent Ways, Ani, Fan Your Flames, Wūlóng Chá), NISHANE became one of most widespread niche brands. Hacivat sparked huge community discussion and won even bigger audience through organic marketing.
Why Choose NISHANE
- First Istanbul Niche Brand: Unique heritage from Constantinople
- Extrait de Parfum: High concentration for exceptional longevity
- Artistic Perfumery: Storytelling through unique compositions
- Global Recognition: 5 bestsellers in 120 countries worldwide
- East meets West: Cultural bridge in perfumery artistry
"Symbol of the value you put on yourself"
