Marvis — The Haute Cuisine of Toothpaste from Florence
Marvis is an Italian toothpaste brand founded in 1958 in Florence. Since 1997, it has been owned by Ludovico Martelli (also owners of Proraso). With 7 unique flavors, retro packaging and 100% Made in Italy production, it has become a cult oral care brand.
Frequently Asked Questions about Marvis
What is the history of Marvis?
Marvis was registered in 1958 by Count Franco Cella di Rivara in Florence, originally for smokers with intense mint. After its peak in the '70s, it was acquired in 1997 by Ludovico Martelli (est. 1908), which transformed it into a cult lifestyle brand.
What does the name "Marvis" mean?
The name Marvis likely comes from a combination of the Latin words "Marvel" (miracle) + "Vis" (strength). The exact origin remains a mystery, as does the identity of the man pictured on the packaging.
What flavors does Marvis offer?
Marvis offers 7 main flavors: Classic Strong Mint (best-seller), Whitening Mint, Aquatic Mint, Cinnamon Mint, Anise Mint (licorice), Ginger Mint, and Jasmine Mint. Limited editions include Black Forest and Sweet & Sour Rhubarb.
Why is it called "haute cuisine" toothpaste?
Marvis flavors are created by expert parfumiers — exactly like luxury fragrances. Each flavor is a complex harmonization of multiple elements that blend perfectly. It transforms the daily routine into a rich sensory experience.
What is the connection to Proraso?
Marvis is owned by Ludovico Martelli S.r.l., the same company that owns Proraso. Both brands represent 70% of the company's revenue. They're produced 100% in Florence with a philosophy of reviving Italian heritage brands.
Is Marvis cruelty-free?
Yes, Marvis is vegan and cruelty-free. The formula contains fluoride and xylitol for protection while being gentle and safe. All products are tested by an independent laboratory for cleaning efficacy.
✓ Authorised Marvis retailer | ✓ Shipping worldwide | Updated: April 2026
