L'Occitane en Provence — French Natural Beauty Since 1976
L'Occitane en Provence is a French beauty house founded in 1976 by Olivier Baussan in Provence. With 3,000+ boutiques in 90+ countries, it offers creams, deodorants and body care with natural ingredients — lavender, shea butter, almond and immortelle from the Mediterranean.
Frequently Asked Questions about L'Occitane
What is L'Occitane and who founded it?
L'Occitane was founded in 1976 by Olivier Baussan, just 23 years old, in Provence, France. He started by selling rosemary essential oils at open-air markets. The name "L'Occitane" means "the woman of Occitania" — a historical region of southern France.
What are L'Occitane's signature ingredients?
Signature ingredients include: Shea Butter from women's cooperatives in Burkina Faso, Immortelle (helichrysum) from Corsica, lavender and almond from Provence. Every ingredient is traceable from producer to product, ensuring quality and authenticity.
What is the Divine collection?
The Divine collection is L'Occitane's premium anti-aging line featuring Immortelle (helichrysum) from Corsica. It includes Divine Cream, Divine Eyes and Divine Serum — products targeting wrinkles, firmness and radiance with powerful botanical actives.
Why does L'Occitane use Braille on packaging?
Since 1997, L'Occitane has printed product names in Braille on packaging. This is part of the L'Occitane Foundation's commitment to fighting preventable blindness, partnering with organizations like Orbis and the Helen Keller Foundation worldwide.
What is L'Occitane's sustainability commitment?
L'Occitane is committed to: Fair Trade shea butter (ECOCERT certified), 100% renewable electricity in French factories, reducing virgin plastic by one-third, and achieving carbon net-zero operations by 2030. The company does not test on animals.
What are L'Occitane's most popular products?
Iconic products include: Shea Butter Hand Cream (global best-seller), Verbena Collection with citrus verbena, Almond Shower Oil, Immortelle Divine Cream, and L'Homme deodorants for men with lavender and cedar notes.
✓ Authorised L'Occitane retailer | ✓ Shipping worldwide | Updated: April 2026
