Uppercut Deluxe — Australian Barber Brand Inspired by 1950s Barbershop Culture
Uppercut Deluxe is an Australian men's grooming brand founded by barbers Luke Newman and Steve Purcell — childhood friends with a shared passion for barbering, surf and skate. The name honours Newman's grandfather, Willy "Uppercut" O'Shea, a boxer who toured rural Australia during the Great Depression. Their motto: "A hard beginning maketh a good ending."
Frequently Asked Questions About Uppercut Deluxe
What is Uppercut Deluxe and why is it called that?
Uppercut Deluxe was founded in Australia by barbers Luke Newman and Steve Purcell, childhood friends who love surf, skate and barbering. "Uppercut" comes from Newman's grandfather Willy O'Shea, a boxer who toured rural Australia during the Great Depression with the Jimmy Sharman boxing troupe.
How did Uppercut Deluxe start?
Newman and Purcell, as working barbers, were frustrated by available styling products designed "for the man's wife rather than the man himself." They experimented for over a year with chemists until they perfected their first Deluxe Pomade — which became a cult classic.
What are the most popular Uppercut Deluxe products?
Deluxe Pomade is the iconic product with a 15+ year cult following — strong hold, high shine, water-soluble. Matte Pomade gives a natural matte finish. Featherweight is lightweight for fine hair. Monster Hold offers extreme hold. Also Clay, Easy Hold and Salt Spray.
Which Uppercut Deluxe pomade should I choose?
Deluxe Pomade for classic slick backs, side parts and pompadours with shine. Matte Pomade for a natural look without shine. Featherweight for fine hair and light hold. Clay for texture and low shine. Monster Hold for extreme hold on thick hair. Easy Hold for everyday natural styling.
What makes Uppercut Deluxe different?
The founders are active barbers who use the products daily — every formula is tested in the barbershop first. The surf/skate aesthetic and 1950s barbershop culture give the brand authenticity. No unnecessary salon complexity — only essential grooming products that deliver.
What Uppercut Deluxe products are available at TheTwoBarbers.com?
TheTwoBarbers.com stocks Uppercut Deluxe styling products (Deluxe Pomade, Matte Pomade, Featherweight, Clay, Easy Hold), shampoos, conditioners, beard balm, beard oil and accessories (CT5/CT7 combs). Australian quality, loved in barbershops worldwide.
✓ Authorised Uppercut Deluxe retailer | ✓ Shipping worldwide | Updated: April 2026
