Recipe for Men — Scandinavian Skincare for Active Men
Recipe for Men was founded in 2003 in Sweden by three skier friends searching for a solution to their damaged skin. Offers skincare products with high concentrations of active ingredients, tested in harsh Scandinavian conditions.
Frequently Asked Questions about Recipe for Men
Who are the founders?
Jesper Rönnbäck (former Swedish Olympic Freestyle Ski team member), Jesper Matsch, and Mikael Snabb. Three friends who met on the ski slopes and faced damaged skin from the cold.
How did the brand start?
After countless hours on the slopes of northern Sweden — one of the harshest climates in the world — their skin became dehydrated and chapped. They couldn't find men's products that worked, so they created their own.
What is the philosophy?
"Logical skincare and no fuzz" — they focus on visible results and problem-solving, not the latest trends. Technical products with an honest and straightforward approach.
Where are they made?
All products are developed and manufactured in Sweden at their own state-of-the-art facility. Tested in harsh winter conditions. Vegan and cruelty-free.
What are the popular products?
Anti-Shine Moisturiser (for normal/oily skin), Under Eye Gel and Under Eye Patches (for dark circles), Facial Cleanser. High concentrations of active ingredients, smooth textures, subtle fragrances.
What makes it unique?
Scandinavian design with signature red colour. Oil-free formulas. Many products paraben and sulphate-free. One of the top men's brands in Sweden with multiple awards.
✓ Authorised Recipe for Men retailer | ✓ Shipping worldwide | Updated: April 2026