The NEW NOTES Story

In 2022, Milan-based HIC Beauty (known for Moresque, The House of Oud, THOO and Blend Oud) launched their new project NEW NOTES. Result of creative team reflection on modern perfumery world, NEW NOTES transcends traditional boundaries of role and gender to explore new olfactory directions.

Philosophy & Innovation

NEW NOTES combines the best natural raw materials with hi-tech molecules to create subversive mélanges. Notes are reworked and mixed to create alchemy rich in nuances and contrasts, with unconventional elegance. Radically transparent: no phthalates, parabens, non-toxic formulations.

Collections & Fragrances

Two main collections: Contemporary Blend Collection and Hologram Collection. Popular fragrances include Talco, Rosa Limone, Queen of the Sea, Latte di Cherry, Caramelo Vanilla, Cocktail Maracuja and Erotika Minimale. Each fragrance is extrait de parfum with infinite sillage.

Why Choose NEW NOTES

• Gender-Neutral: Fragrances for everyone, no gender boundaries
• Radically Transparent: No phthalates, parabens, non-toxic
• Vegan & Cruelty-Free: Natural ingredients, never tested on animals
• Eco-Sustainable: 100% recyclable packaging
• HIC Beauty Heritage: From company behind Moresque & The House of Oud

"New generation of fragrances that transcends boundaries"