New Notes — New Generation of Italian Niche Perfumery
New Notes is an Italian niche fragrance house founded in 2022 by HIC Beauty (Milan). With high-concentration Extrait de Parfum (25-30%), genderless philosophy and avant-garde design, it explores new olfactory directions in its fragrance collection.
Frequently Asked Questions about New Notes
What is the New Notes house?
New Notes is an Italian niche brand launched in 2022 by Milan-based HIC Beauty — the same company behind Moresque, The House of Oud, THOO, and Blend Oud. It represents the new generation of Italian perfumery.
What makes New Notes unique?
New Notes transcends the codes of classic perfumery, breaking down boundaries of role and gender. All fragrances are genderless — designed for everyone. Its philosophy: contrasts that create harmony.
What concentration are the fragrances?
All New Notes are Extrait de Parfum with 25-30% perfume oil concentration — much higher than standard Eau de Parfum. This ensures exceptional longevity of 8-12 hours, with some lasting into the next day.
What are the popular fragrances?
Popular fragrances include: Caramelo Vanilla, Musk Complexity, Latte Pistachio, and Soleil. Collections include Hologram Collection, Modern Liquids, and Jovoy Exclusive. Each fragrance evolves gradually on the skin.
Where are the fragrances produced?
All New Notes fragrances are made in Italy in small batches. They combine premium natural essences with innovative sustainable molecules. Production involves experienced Italian perfumers and sustainable suppliers.
Is New Notes cruelty-free?
Yes, New Notes is vegan and cruelty-free, free from parabens and phthalates. Packaging is 100% recyclable with plant-based inks. The high-grade glass bottles feature sleek, architectural design.
✓ Authorised New Notes retailer | ✓ Shipping worldwide | Updated: April 2026