Etro - Italian Paisley Luxury Since 1968 Milano
Etro is an Italian fashion house that started with textiles and became a luxury symbol. Since 1968, with its iconic paisley motif and luxury fragrances from 1989, representing Italian excellence. Family tradition - art applied to prêt-à-porter.
Founded 1968 | Milano | Paisley Heritage | 140+ Boutiques
Learn more about Etro ▼
The Gimmo Etro Story
In 1968, Gerolamo "Gimmo" Etro founded the company as a textile manufacturer in Milan. A passionate collector with his wife Roberta, they had amassed 300 antique paisley shawls. In 1981 he introduced the paisley pattern that became the house's signature.
Family Dynasty
Today the company is run by Gimmo's four children: Jacopo (textiles and accessories), Kean (men's collection), Veronica (women's collection), and Ippolito (administration). Each member brings their passion to the creative process.
Fragrances & Global Presence
Since 1989 Etro creates luxury fragrances reflecting the house's DNA: color, travel, art. With 140+ boutiques in 58 countries and partnership with Coty until 2040+, Etro remains a symbol of Italian luxury.
Why Choose Etro
- Italian Heritage: Family business since 1968
- Paisley DNA: The house's iconic motif
- Luxury Fragrances: Creations since 1989
- Global Recognition: 140+ boutiques worldwide
- Art & Travel: Inspired by global cultures
"Art applied to prêt-à-porter"
