Etro — Italian Fashion House & Fragrances with Paisley as its Signature
Etro is an Italian luxury fashion and fragrance house founded in 1968 in Milan by Gerolamo "Gimmo" Etro. It began as a textile company and became world-renowned for its paisley patterns, inspired by the founder's travels to India. The fragrance line launched in 1989 at the Via Verri boutique in Milan, featuring scents that focus on individual classic themes and encourage layering.
Frequently Asked Questions About Etro
What is Etro and how did it start?
Etro was founded in 1968 in Milan by Gimmo Etro as a luxury textile company. An avid traveller, Gimmo discovered the paisley motif in India and made it the house signature from 1981. The Pegasus (Pegaso) symbol represents imagination and colourful boldness.
When did the Etro fragrance line begin?
Etro launched its fragrance line in 1989, starting with Ambra. Etro fragrances focus on one classic scent theme per composition — almost soliflore in approach — and layering between them is explicitly encouraged. Today Etro offers over 50 fragrances inspired by travel, culture and art.
What are the most popular Etro fragrances?
Top Etro fragrances include: Patchouly (modern take with bergamot, cypress, vanilla), Ambra (warm oriental), Musk (classic musk), Pegaso (lime, cedar, basil), Rajasthan (India-inspired) and Vetiver (earthy, woody). Each fragrance reflects a travel experience.
What is Etro's layering philosophy?
Etro explicitly encourages combining fragrances together (layering), just as one layers paisley fabrics. Each scent focuses on a central theme, so when paired with another, you create a completely personalised aromatic experience.
Is Etro a family business?
Etro started as a family enterprise with Gimmo's four children each leading a division — Kean (menswear), Veronica (womenswear), Jacopo (textiles/home) and Ippolito (management). By 2021 it operated 140 stores in 58 countries.
What Etro fragrances are available at TheTwoBarbers.com?
TheTwoBarbers.com carries selected Etro fragrances from the Italian house's collection. Each bottle features the signature paisley motif — a symbol of elegance, travel and the Italian art of living.
✓ Authorised Etro retailer | ✓ Shipping worldwide | Updated: April 2026
