Baxter of California — Pioneering Men's Grooming Since 1965
Baxter of California is the first American men's grooming company, founded in Venice Beach, Los Angeles by Baxter Finley. Now part of the L'Oréal group, the brand offers hair styling products, skincare and shave essentials with modern, cruelty-free formulations designed and tested by professional barbers.
Frequently Asked Questions About Baxter of California
What is Baxter of California and when was it founded?
Baxter of California was founded in 1965 in Venice Beach, Los Angeles by Baxter Finley. It was the first American company dedicated entirely to men's grooming. Finley created the brand after being unable to find skincare products designed specifically for men at a time when no such market existed.
Where are Baxter of California products made?
Baxter of California products are designed and made in the USA. The company was acquired by L'Oréal in 2012 and is headquartered in West Hollywood, California. It also operates the flagship Baxter Finley Barber & Shop in Los Angeles, which serves as a testing ground for new products.
What makes Baxter of California special in men's grooming?
Baxter of California pioneered the men's grooming market before it existed. The brand combines modern design with paraben-free, naturally-derived formulations. All products are tried and tested by professional barbers at its own barbershop before release, following a philosophy of quality over quantity.
What is the most popular Baxter of California product?
The Clay Pomade is the signature Baxter of California product. This award-winning hair pomade is formulated with natural clay and beeswax to deliver firm, pliable hold with a matte finish. It adds texture and volume without greasiness, making it ideal for short to medium-length hair.
Are Baxter of California products cruelty-free?
Yes, Baxter of California does not test any of its products on animals. Formulations are paraben-free and use naturally-derived ingredients wherever possible. The brand's core philosophy is built on the principle of quality over quantity across its entire product range.
What Baxter of California products are available at TheTwoBarbers.com?
TheTwoBarbers.com carries a curated selection of Baxter of California products, including hair styling essentials (Clay Pomade, Hard Cream, Hard Water Pomade), facial cleansers and post-shave care products.
Popular Baxter of California Categories
- Hair Styling: Clay Pomade, Hard Cream Pomade, Hard Water Pomade — matte and shine finishes
- Hair Care: Daily shampoos, conditioners and hair tonics for everyday use
- Shave & Skincare: After shave balm, facial cleansers and moisturisers
✓ Authorised Baxter of California retailer | ✓ Shipping worldwide | Updated: April 2026
