Acqua di Parma - Italian Elegance Since 1916
Since 1916, Acqua di Parma has been the definition of Italian luxury in the world of fragrances. With its legendary Colonia and handcrafted creations, it embodies the Italian art de vivre. Part of the LVMH Group - where tradition meets innovation.
Since 1916 | Artisanal Craftsmanship | LVMH Group | Made in Italy
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The House History
In 1916, Baron Carlo Magnani created the first Colonia in Parma, Italy. In an era dominated by heavy German fragrances, Colonia was revolutionarily fresh and light. Initially created for personal use, it quickly became the favorite scent of Italian aristocracy.
Hollywood & Famous Admirers
In the 1950s, Hollywood discovered Acqua di Parma. Legends like Cary Grant, Audrey Hepburn, and Ava Gardner became devoted fans. The yellow box became a symbol of elegance, inspired by "Parma Yellow" that adorns the city's historic buildings.
Handcrafted Perfection
Every Acqua di Parma product is a work of art. From handmade candles that take 24 hours to create, to leather cases, everything is made in Italy by artisans keeping centuries-old traditions alive.
Why Choose Acqua di Parma
- Italian Heritage: Over 100 years of history
- Artisanal Excellence: Handcrafted creations with attention to detail
- Iconic Collections: Colonia, Blu Mediterraneo, Le Nobili
- LVMH Quality: Part of the leading luxury group
- Unisex Fragrances: Scents that transcend gender boundaries
"L'arte di vivere all'italiana" - The art of Italian living
