Hair Serum - Premium Hair Treatment for Nourishment & Shine

What is Hair Serum?

Hair serum is a concentrated care product with light, non-greasy texture that provides:

• Intensive nourishment and repair
• Heat protection up to 230°C
• Frizz elimination
• Mirror-like shine and glossy finish
• Split ends sealing
• UV sun protection
• Smoothing effect for silky texture
• Antioxidant action

Types of Hair Serum

• Smoothing Serum – For smoothing and frizz control
• Shine Serum – For brilliant shine
• Heat Protection Serum – Thermal protection for styling
• Repair Serum – Damaged hair restoration
• Anti-Aging Serum – Hair anti-aging
• Growth Serum – Growth enhancement
• Color Protection Serum – Color protection

Premium Serum Brands

Our collection includes:

• PAUL MITCHELL – Professional salon-quality serums with vegan formulas and cutting-edge technology
• And other premium brands – We continuously enrich our collection with the best serums on the market

Key Ingredients in Premium Serums

• Argan Oil – Liquid gold for nourishment
• Silicones – For smoothing and protection
• Keratin – Structural repair
• Vitamins (E, C, B5) – Antioxidant protection
• Natural Oils – Deep hydration
• Proteins – Hair strengthening
• UV Filters – Sun protection

How to Use Serum

1. Start with 1-2 drops (a little goes a long way)
2. Warm between palms
3. Apply to damp or dry hair
4. Focus on mid-lengths and ends
5. Avoid roots to prevent greasiness
6. Comb for even distribution
7. Style as usual or let air dry

When to Use Serum

• Before styling – For heat protection
• After styling – For finishing touch and shine
• On dry hair – For frizz control
• Before sun exposure – For UV protection
• Before bed – For overnight treatment
• Daily use – For continuous protection

Perfect for:

• Dry and damaged hair
• Frizzy and unruly hair
• Color and chemically treated
• Fine hair needing shine
• Thick hair needing smoothing
• Split ends and breakage
• Daily heat styling protection

Pro Tips:

• Less is more - start with little
• Mix with leave-in conditioner for extra nourishment
• Apply in sections for precision
• Use before flat iron for silk press
• Add to hair mask for boost
• Keep travel size for touch-ups

Serum vs Other Products:

• More concentrated than oil treatments
• Lighter than leave-in conditioner
• More shine than cream
• Better protection than spray
• More targeted action than masks