From Ricci Dynasty to Revolution

Romano Ricci grew up surrounded by fashion shows and perfume creations. Instead of following ready-made steps, he decided to learn the craft from scratch. He worked for 7 years with the greatest perfumers like Francis Kurkdjian before launching his own brand at 28.

The 21st Century Juliet

In the creator's mind, Shakespeare's innocent Juliet is transposed to the 21st century with a gun. A metaphor for perfume as a weapon of seduction, the "Gun" symbolizes women's liberation. Each fragrance is a character portrait: Lady Vengeance, Miss Charming, Mad Madame.

Breaking the Rules

"Learn the rules like a pro, so you can break them like an artist" - that's Romano's motto. He doesn't talk about ingredients or memories like traditional perfumery. He talks about the woman who wears it. Fragrances are fashion accessories that transform you.

Why Choose JULIETTE HAS A GUN

• Revolutionary DNA: Breaks the rules of niche perfumery
• Romano Ricci: Nina Ricci's great-grandson with his own voice
• Character Portraits: Each fragrance is a character
• Fashion Approach: Fragrances as fashion accessories
• Modern Romance: Romanticism without the dust of the past

"Perfume is a weapon of seduction"